Describe your weekend plans. No clue! Netflix and chill, perhaps?
Netflix, an on-demand OTT streaming program, has become as our go-to boredom escape because to its irresistible entertainment and compelling tagline that sets the mood for our weekends.
Additionally, Netflix dominates the OTT platform industry thanks to its presence in over 190 countries, 238.39+ million active paid members worldwide, and $8.19 billion in income as of the most recent Q2-2023.
Netflix is all it is, though! However, according to the scenario for the worldwide OTT market, it would reach $397.20 billion by 2027, growing at a CAGR of 7.73%. Statista also predicts that by 2023, OTT apps will have a user penetration rate of 45.07%, and by 2027, it will reach 53.0%.
This information unequivocally demonstrates expanding prospects in the OTT business. Additionally, not only does Netflix know how to take advantage of this market potential, but so do its rivals Amazon Prime Video, Disney+, Hulu, etc.
But do you know how these OTT goliaths are so well-liked and making such good money? Are you curious? We are too!
In order to combat Netflix’s grand plan, we have exposed all the on-demand OTT streaming platforms’ secrets in this blog. This tutorial will provide you all the OTT insights you need to build the next major OTT player like Netflix, including business planning, UI/UX psychology, features, and more.
Therefore, grab some popcorn and join the search for new OTT paradigms!
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What Exactly Is an OTT Platform?
The acronym OTT stands for over-the-top services, which leverage the digital distribution paradigm to distribute media content directly to internet users, including films, TV shows, music, and more. In a nutshell, OTT platforms—or platforms that offer OTT services—are repositories for digital media content that users stream via an internet connection.
An on-demand OTT streaming platform is one that enables consumers to access digital media content at their discretion. On-demand OTT streaming platforms include Netflix, Amazon Prime Video, Disney+, Hulu, and others.
With their streaming subscriptions, users can stream content from these platforms on any digital device that supports internet access, including smartphones, PCs, smart TVs, and regular TVs that are connected to smart TV sticks.
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Applications for OTT Streaming
Due to their wider selection of content than conventional streaming options, over-the-top (OTT) streaming applications have grown to be an indispensable part of our lives. The various categories of video streaming apps are as follows:
Platforms for On-Demand Video Streaming
Everyone utilizes smart devices today, at least smartphones and laptops if not yet smart TVs. As a result, they now have access to on-demand video streaming services, which let users browse the content they want, pause it where they want, and pick up where they left off with controls for forward and backward motion. More akin to the classic DVD controls we had, but with internet connectivity instead.
Additionally, there are other variations of on-demand video streaming platforms, such as:
Platforms for Subscription-Based Video on Demand (SVoD)
As the name implies, users on these sites must pay a membership fee to access a library of material. This category of OTT platforms includes Netflix, Amazon Prime Video, Disney+, Hulu, HBO Max, and others.
Ad-supported AVoD (Video on Demand) Platforms
Users of this kind of site can access its content for free, but there will be some advertising. Therefore, in this case, customers must pay membership fees in order to obtain an uninterrupted streaming experience. These OTT platforms include Pluto TV, Tubi, Pluto TV Ad-free, and YouTube Ad-free.
Platforms for Transactional Video on Demand (TVoD)
It’s a rental or purchase choice where customers pay for renting or buying specific titles for a predetermined time. Popular streaming services like Google Play Movies & TV, YouTube Movies, Vudu, Amazon Prime Video Rent, etc. are included in this category.
These OTT on-demand platforms can be multi-genre or even genre-specific, focusing on particular audiences, networks, or audiences in general. CuriosityStream, Discovery+, Crunchyroll, CNN, Masterclass, Paramount+, and many other on-demand OTT streaming services are examples of genre-specific platforms.
Platforms for Live Video Streaming
Channels, organizations, and other people can use live video streaming apps to broadcast their events, concerts, competitions, news, and more on subject-specific accounts or channels.
In these apps, users may visit their channels directly to view live broadcasts and even mark them to receive notifications when the channel posts new content.
Live video streaming services include Facebook Live, Twitch, YouTube Live, and more.
In addition to these two, there are other varieties of OTT platforms, such as multichannel networks (MCNs), which combine two or more channels into one platform and enjoy widespread success.
Why Do Contemporary Users Select OTT Platforms Instead of Conventional Channels?
The period when we had to wait until tomorrow to see the most recent episode of our favourite show—and occasionally even missed it—has long since passed. The way that the entertainment and media industries function has been fundamentally transformed by OTT platforms, which have created a brand-new way for us to consume material and amuse ourselves.
If we solely consider Netflix for the US market, an average user will view 22.4% of its content, followed by YouTube with 20.4%.
Who are these devoted OTT streamers, exactly? Around the world, Gen-Zers and Millennials make up the majority of OTT streams.
However, why do people prefer OTT to conventional TV channels? So, these are the explanations for why OTT channels have supplanted traditional ones and are now preferred by today’s youth:
Variety of Content
Access to a range of content in various genres, languages, and from other nations and ethnicities is the very first benefit that viewers can receive from the majority of OTT services.
As OTT platforms became more and more popular, they were forced to provide original or unique content, offer quicker access to the newest content, charge a premium for it, and do other things.
And it’s quite logical that we want to go for it if we, as users, have access to different kinds of information every day.
Demand-Driven Accessibility
With widespread access to the content, people want to stream it themselves rather than waiting for the channel operator to do it as is customary.
With the advent of OTT platforms, users now have greater accessibility and control over what they watch, when they want to pause/resume playback, how to add material to a queue for later viewing, how to download it for offline usage, and much more.
Personalization
TV channels are tailored to their medium, but what about people with varying preferences? Therefore, in the past, individuals were compelled to see something they might not have wanted to at the time.
Fortunately, the emergence of OTT platforms like Netflix, which had control over the content selection, also made use of the potential of AI/ML technology to provide customers customised recommendations for shows they might like to watch based on the programmes they loved and watched.
It added customisation to all of the screens available in a single account, not just the single common shared screen. As a result, each user of an OTT account might have a unique entertainment environment.
Never-ending Entertainment
We used to detest commercials because of the disruption they cause when watching films on regular TV networks in the past. Naturally, no one enjoys having such.
With its premium subscriptions, the OTT platform freed us from some of these interruptions and commercials while still giving us non-stop pleasure. Not only that, but it also introduced us to the practise of binge-watching, in which we watch a favourite show as quickly as possible.
Flexible Device Design
The silos where we could only watch entertainment material on TV have been broken down by OTT services, making all of that content available on any platform we choose, including smartphones, computers, smart TVs, etc. in order for consumers’ entertainment to be limitless and not restricted to screens.
Cost-effectiveness
In the past, we were used to paying monthly and yearly fees to access our preferred TV stations. We still don’t have total access to the entertainment content we want to suit our moods, not even with sporadic offers like getting one or two months free upon paying annual subscription fees.
But the rise of OTT platforms has made obtaining entertainment content even more convenient. These platforms provide affordable subscription prices for quarterly, annual, and even monthly subscriptions.
All these factors contribute to the popularity of OTT services, but we’re still interested in the advantages that made Netflix stand out to us. The focus of the following section is on it.
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How Did Netflix Become a Popular Company?
Netflix has changed a lot since it first launched an entertainment industry-based business in 1997 with an online DVD Rental-by-Mail service. Today, Netflix operates an on-demand video streaming app. But how did it grow to be the OTT powerhouse that it is now?
The culture of Netflix, which is predicated on constant innovation, deserves all the credit.
When Netflix launched its app in 2007 and joined the online video streaming market, it gave customers with internet access more access to the entertainment material. This change was essential in preparing for the evolution of the internet generation and the move towards the consumption of digital information.
Its ability to access original content and licencing deals with other media studios and networks have emerged as two of the main forces behind the expansion of its content library.
The introduction of AI/ML technology for data-driven recommendations, the advancement of app algorithms, the gaming revolution, and continual technical advancement made Netflix even more innovative to stand out in the market rivalry.
Above all, the outstanding app UI/UX design and navigation, which facilitate user onboarding and the user’s journey, are largely responsible for its success. Additionally, one incentive to select Netflix over other platforms is the consistent user experience across smart devices.
How can we overlook Netflix’s smart branding and marketing when the company’s app UI/UX design is being discussed?
Users are significantly psychologically affected by the pairing of the two highly opposing and prominent branding colours, black and red. When we turn on or off a TV, we occasionally see the “N” logo, which has the captivating effect of approaching us and encircling the screen with multicoloured rainbow-like stripes. This design provides us a comforting and thrilling feeling.
The way NETFLIX is branded makes us think of a large curved screen like the ones we see in IMAX theatres. Therefore, the brand’s name, colours, and logo speak volumes about its status as a major online entertainment brand.
We are all aware of Netflix’s brilliant use of digital marketing to entice customers to return and stay longer on the platform for that content.
In other words, it’s a healthy OTT platform that other platforms like it should emulate.
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Why Should You Invest in OTT App Development That Is Similar To Netflix?
Now that you are aware of why users adore OTT services like Netflix, let’s discuss some business-related motivations for making such an app investment:
Demand for Special Streaming Services Is Unwavering
The COVID-19 pandemic drove up demand for OTT on-demand services like Netflix. People started spending more time with their families and enjoying content together throughout those two years. According to experts, the OTT market will continue to expand significantly, and creating an OTT app that is comparable to Netflix will help this trend continue.
Meet the Changing Viewership Behaviour
Traditional TV has seen a drop in viewers as a result of being somewhat sluggish to adapt to current consumers’ changing desires for content streaming. On the other hand, OTT apps are better suited to provide users with the accessibility they desire and to adjust to their fast shifting viewing patterns.
Industry Growth That Is Future-Proof
The OTT landscape has undergone a major shift during the course of entertainment and internet growth. Young people today tend to favour OTT platforms over traditional channels. As a result, new OTT trends and market segments will keep developing and become established as leaders in their respective fields.
A Commercial Opportunity
An tremendous potential for businesses to succeed is presented by the idea of an on-demand OTT platform. It also provides a variety of ways to make money, such as membership fees, advertising revenue, and pay-per-view choices. As a result, these flexible revenue sources may finally pay off your investment.
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How to Create a Netflix-Style On-Demand Video Streaming App?
You should adhere to the step-by-step process outlined below, which is recommended by industry professionals, in order to construct your Netflix-like OTT app and to do so in less time:
Ideation and Research for OTT Apps
Now that you are familiar with the many OTT streaming app categories, it’s time to decide which one you believe will enable you to create a profitable business. Of course, in order to do this, you must conduct a thorough market analysis to determine the benefits and drawbacks of creating the specific type of OTT app you desire.
Your basic OTT business plan will be based on the knowledge you get from this study, which will assist you in learning about features and functionalities, app design trends, technological stack options, business models, and much more.
Contacting a partner for OTT app development
Although it’s excellent that you did your own research and collected data, receiving a professional perspective is quite helpful. Finding a partner for mobile app development becomes essential as a result.
They pay attention to the needs you have for your app, do research and analysis, and then offer you a solution that satisfies those needs, along with design and development plans.
Planning for the technological stack and architecture
Your technology partner offers you the most up-to-date technology stack to meet the needs of your app after the consultation and along with the development solution. Your OTT streaming app must perform incredibly well and grow effortlessly.
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How Much Does It Cost to Build the Best OTT Platform, Comparable to Netflix?
OTT apps are typically designed taking into account a wide range, which affects the cost of app creation. Consequently, estimating the cost of development and even the price range is a challenging process. To determine its approximate cost, you can take into account the following OTT app development factors:
- The intricacy of the app idea, the type of OTT app idea, and the requirements for design and development;
- Your preferred recruiting model, such as a fixed model, outsourcing, outstaffing, or freelancing;
- technology’s area of difficulty;
- the background and location of the app development and design skills;
- number of required integrations, among other things.
All of those pricing considerations are acceptable, but how can you find a scalable and reliable OTT app development solution for the lowest possible investment cost? Since they would be using the DevOps model for the same, many experts advise choosing the out-staffing model, which refers to a dedicated remote talent-hiring strategy, in order to maximize its potential and provide a quicker time to market for the product.
How Can Alphonic Help You Build A Robust OTT Streaming Platform like Netflix?
Seeing the OTT platforms ruling the digital landscape, though with many competitions present in the market, having a unique OTT concept with mind-blowing features and functionality sustains better business opportunities. This can be done more effectively and efficiently with the help of a smart OTT technology partner like Alphonic.
Alphonic has been helping media and entertainment app-based businesses with a proven track record since 2011, from app design to development with post-delivery support and maintenance. So, contact us today to get world-class support for your crucial OTT platform development project.
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