OTT Platforms and Video – On-Demand Apps In India

OTT Platforms

OTT platforms are gaining popularity in an enormous manner and due to this people are preferring to watch their favorite shows online. Since it has introduced the concept of binge watching it offers a lot more in terms of entertainment to the viewers. 

The OTT platform industry is growing at an exponential rate in India. It has seen tremendous growth in the last few years and it can be credited to super-fast internet and affordable broadband services in India. This is also due to the increasing availability of low-cost smartphones and the rising demand for video content that people of all ages looking for to entertain themselves. Be it news updates or the latest movies, the OTT platform covers everything for its viewers which they can access at their fingertips.

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What is an OTT platform?

An OTT platform is a content delivery platform that allows users to access and view content through the internet without the need for a traditional cable or satellite TV subscription. OTT platforms typically offer a variety of content, including TV shows, movies, and live sporting events. Many OTT platforms also offer a selection of on-demand content, which can be accessed at any time. These days as everyone has smart tv and smartphones, OTT apps can be accessed with ease and people can get access to entertainment with a single click.

OTT platforms allow users to watch content at their own convenience and own device. This flexibility is appealing to younger viewers who find it quite exciting to watch trendy content. They can also have access to traditional shows which are usually get aired on Television channels.

OTT Platforms and Video – On-demand apps 

There are many on-demand apps available in the market that offer a variety of content to users. Some of the popular on-demand apps in India include JioTV, Zee5, Amazon Prime, etc. These apps offer a wide range of content to users, which includes movies, TV shows, live sports, news, and much more. The users can watch their favorite content on these apps at their convenience.

OTT Platforms In India

If you’re looking to cut the cord and save money on your TV bill, an OTT platform is a great option. There are a variety of platforms to choose from, so be sure to do your research to find the one that best suits your needs. Here is the list to help you pick the best of your choice:

  • Zee5: It is one of the popular OTT platforms that offer a wide range of video content to its users. The platform has a wide range of TV shows, movies, music videos, and other content that can be streamed online. The platform also offers trendy content in different Indian languages that appeal to mass users of the country.
  • Eros: Eros OTT Platform is an online streaming platform in India, which offers a wide range of Bollywood and regional movies, TV shows, and music videos. It also has exclusive original content, such as web series, short films, and documentaries. The platform has a user-friendly interface and is easy to use. It offers a great selection of movies and TV shows, and the quality of the videos is excellent. The music section is also well-stocked, and there is a good variety of genres to choose from.
  • Mx Player: A  popular online video platform that offers a wide variety of content for its users. From TV shows and movies to music videos and educational content, there is something for everyone on MX Player. The platform is also known for its user-friendly interface and it also allows you to watch some of the popular shows from other indigenous platforms. In recent years, MX Player has become one of the most popular online video platforms in India as it is free to use.
  • Jio Tv: It is another OTT platform that enables users to stream live tv and on-demand videos. It has a wide range of content including news, sports, entertainment, and more. The platform also offers highlighted or features popular content from other OTT platforms to give you a wide array of shows.
  • Sony Liv: It is another one of the best OTT platforms that offer a wide range of videos for its users. It has a vast library of movies, TV shows, and other videos that users can enjoy.  It is a great option for those who want to watch videos online. This app also telecasts the shows from Sony TV channels so that the users can keep updated with traditional or new TV series.
  • Netflix: Netflix has a large selection of movies and TV shows to choose from. You can watch new releases, classic movies, or TV shows based on the national and international spheres. You can subscribe to amazon at a nominal monthly fee and can enjoy great content based on different genres.
  • Amazon Prime: Amazon Prime is another great OTT platform that offers users access to the latest music and trending web series stacked with movies, documentaries, and lots more. It allows you to watch movies of varied genres while it gets released on the platform exclusively. 


OTT platforms are increasingly growing in India as it offers a mix of entertainment, fun, and thrill to the users. While it allows users to access the app anywhere and get access to interesting content, it is becoming one of the crucial parts of a lifestyle. Looking to get your app developed? Connect with Alphonics and make your own OTT app.

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